CRM
Customer Relationship Management, Constituent Relationship Management, Donor Relationship Management - regardless of what the marketing term is the intent is, the same - to manage the interaction with your customers & potential customers.
The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back, and reduce the costs of marketing and client service. Customer relationship management denotes a company-wide business strategy embracing all client-facing departments and even beyond. When an implementation is effective, people, processes, and technology work in synergy to increase profitability, and reduce operational costs.
Our solutions for non-profit and membership-based organizations help track constituents and their involvement in the organization. Capabilities include tracking the following: fund-raising, demographics, membership levels, membership directories, volunteering and communications with individuals.
The Core Cadence perspective on CRM is embedded in our name and our beliefs. Our solutions enable a cadence within your organization!